What is the Prosci ADKAR Model?

The Prosci® ADKAR® Model is the most widely used change management model in the world for individual change. It focuses on the transition of individuals as they are affected by change within an organization


What is the ADKAR Model?

The Prosci ADKAR® Model is a goal-oriented change management model that guides individual and organizational change. Created by Prosci founder Jeff Hiatt, ADKAR is an acronym that represents the five tangible and concrete outcomes that people need to achieve for lasting change: awareness, desire, knowledge, ability and reinforcement.

By outlining the goals and outcomes of successful change, the ADKAR Model is an effective tool for planning change management activities, equipping your leaders facilitating change, and supporting your employees throughout the change.

A Model Based on Change Management Best Practices

Focus Driving Individual Change

Allows leaders and change management teams to focus their activities on what will drive individual change and therefore achieve organizational results.

Simple Framework

Provides a simple, easy-to-use framework for everyone involved in managing change.

Clear Goals

Delivers clear goals and measurable outcomes for change management activities.

Common Change Language

Gives employees, managers and senior leaders alike a common language to describe and discuss change together.

Succeed with Six Free ADKAR Resources

Your success is our top objective! By now you’ve been exposed to the Prosci ADKAR Model it’s time to learn more about the building blocks which make up this powerful tool.

Interested in learning more about ADKAR?