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Prosci® ADKAR® Model for individual change


Organizations don’t change, people do. With that in mind, the Prosci® ADKAR® Model is now one of the most widely used change management models in the world. It focuses on the transition of individuals as they are affected by change within an organization. It is an easy-to-use, process-driven model managers apply to groups and individuals to identify and remove barriers, mitigate resistance and equip people with the knowledge and abilities to make the transition successfully.

In addition, Prosci has seen in its research that once a change is made, it must be sustained. With this in mind, the ADKAR® Model incorporates reinforcement of change by utilizing proactive resistance management plans and actively recognizing and celebrating success.

The Prosci® ADKAR® Model provides a simple and action-oriented five-step process that can be used by managers, executives and even employees themselves to identify and remove barriers to successful change. Individuals make changes successfully when they have the necessary Awareness, Desire, Knowledge, Ability and Reinforcement™. Users of Prosci’s ADKAR Model have the outcome-orientation to change that enables successful personal transitions and achievement of organizational results.


After more than 16 years of research with corporate change, the ADKAR® Model has emerged as a holistic approach that brings together the collection of change management work into a simple, results oriented model. This model ties together all aspects of change management including readiness assessments, sponsorship, communications, coaching, training and resistance management. All of these activities are placed into a framework that is oriented on the required phases for realizing change with individuals and the organization.


ADKAR, ADKAR terms, Preparing for Change, Managing Change, and Reinforcing Change are trademarks of Prosci. All Rights Reserved. Used under license.

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